Knowing what the customer wants is a necessity in business. Getting that information is key to fully understand where your business should focus its energy. This is especially true when you’re looking to introduce a new product, service, or business concept. One of the most common questions I get asked regarding customer surveys is how many customers should be incluced in a survey?

How Many Customers Should I Survey?

CheckMarket is an enterprise survey tool that helps businesses to create exceptional surveys and gain insights. With the help of CheckMarket’s sample size calculator you can easily calculate the number of respondents needed in a survey. Their calculator shows you the number of respondents you’ll need to get significant statistical results for a specific population. It can help you discover how many people you need to send a survey invitation to obtain your required sample and calculate the margin of error based on your sample size. This is a valuable resource to utilize when planning and preparing customer surveys.

Ready to send out your survey? Try the Sample Size Calculator.

Kedma Ough is a nationally recognized small business funding expert and author of Target Funding, a book that helps you discover a proven system to get the money & resources you need now in order to grow your business.

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