User Experience Versus Customer Experience

Dec 19, 2019 | Blog Post, customer experience, user experience | 0 comments

People ask me all the time what the difference is between the user experience and the customer experience. My answer is that it depends on the situation. A user’s job is to test the experience or product and this person can provide feedback regarding if they liked it, disliked it, or what needs to be changed or modified. The customer’s job is to look at product validation and price point because this is the person who has the buying decision. A great example of this is with children’s toys. My son loves Lego sets, of which he is the user and he will play with the set and provide feedback regarding his experience. As the parent, I would be the customer in this scenario because I am the one with the buying power. Sometimes the user and customer are the same person. To keep it simple, remember the user is testing the experience and if it’s a good fit for them while the customer is looking at the price point and product validation.

Kedma OughKedma Ough is a nationally recognized small business funding expert and author of Target Funding, a book that helps you discover a proven system to get the money & resources you need now in order to grow your business.

Looking for an inspirational speaker?

Kedma Ough’s dynamic keynote presentations are in high demand! Contact Kedma Ough about speaking at your next corporate meeting or conference.

“Meeting Kedma was really a blessing. Kedma helped me through a process of government red tape and was very successful in helping me obtain funding for me and my company. Thank you, Kedma.”

Michael L. Monen

CEO, International Building Code Consultants (IBCC), PC

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Featured Publication

Target Funding

Discover a proven system to get the MONEY & RESOURCES you need now in order to grow your business.

  • Critical information on the wide range of funding options available to startups and small businesses of all kinds, including un-bankable ventures and independent inventors
  • Hundreds of vetted funding sources that include the features and eligibility requirements of each grant, loan, and investment opportunity specified
  • Real-life business funding stories that inspire and inform
  • Expert advice and insider tips for mastering the funding game
  • A roadmap for finding accessible funding opportunities that align with your funding needs

A Sampling of Kedma’s Media Coverage

Get THREE FREE CHAPTERS of my Target Funding Book!

Get to read the free chapters of my publication - competition-based funding, crowdfunding and debt funding, and more!

Sign up for my to get all this freebies now!