People ask me all the time what the difference is between the user experience and the customer experience. My answer is that it depends on the situation. A user’s job is to test the experience or product and this person can provide feedback regarding if they liked it, disliked it, or what needs to be changed or modified. The customer’s job is to look at product validation and price point because this is the person who has the buying decision. A great example of this is with children’s toys. My son loves Lego sets, of which he is the user and he will play with the set and provide feedback regarding his experience. As the parent, I would be the customer in this scenario because I am the one with the buying power. Sometimes the user and customer are the same person. To keep it simple, remember the user is testing the experience and if it’s a good fit for them while the customer is looking at the price point and product validation.

Kedma Ough is a nationally recognized small business funding expert and author of Target Funding, a book that helps you discover a proven system to get the money & resources you need now in order to grow your business.

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